Case study · Intelligent Automation
Boroski Plumbing
A sole proprietor working 80-hour weeks with no systems, no online presence, and no way out. We rebuilt the operation from the ground up — and tripled his revenue in the process.

The challenge
Keegan Boroski was running his plumbing company entirely by himself — and it was running him into the ground.
Every call came to his personal cell phone. Every text message. Every estimate request. During the day he was out on service calls. At night he was catching up on paperwork. Seven days a week, 80+ hours. He was the business — the technician, the dispatcher, the office manager, and the answering service all at once.
There were no systems. No software. No online presence. No way for a customer to find him beyond word of mouth, and no way for him to keep up with the work even if they did. He wasn't growing — he was surviving. And he was burning out fast.
Our approach
The problem wasn't that he needed better technology. It was that he had no foundation at all. Before we could automate anything, we had to build something worth automating.
We started with the basics: a brand identity, a logo, business cards, and van wraps — so Boroski Plumbing looked like a real company, because it was one. Then we built a professional website and a Google presence, and launched targeted Google Ads so customers in his area could actually find him.
On the operations side, we implemented a field service management platform purpose-built for trades businesses, connected it to QuickBooks for financials, and set up a dedicated business phone number through a cloud-based phone platform — so his personal cell was no longer the front desk. Automated follow-ups handled estimates and invoices without him having to chase anyone down. The FSM and QuickBooks stayed in sync, so his books reflected what was actually happening in the field.
We didn't build a custom app. He didn't need one — he needed proven tools, properly set up and connected, with the right workflows built around them. That's what we gave him.
The outcome
Keegan tripled his revenue over the next 18 months. He hired three employees and added three trucks. He has over 300 five-star Google reviews and a reputable presence across the web.
More importantly: he got his life back. He's not answering his personal cell at 9pm anymore. He's not doing paperwork on Sundays. The business runs on systems now — his team knows what to do, his customers get prompt professional follow-up, and the operation doesn't depend entirely on him being available every hour of every day.
He came to us maxed out and burning out. He left with a business that could actually grow without breaking him.
A closer look

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