Brollagio

Describe the situation the client was in before the work. What was slow, manual, error-prone, or costing them money? Keep it concrete and in their language.

A second paragraph can add detail — the scale of the problem, why off-the-shelf tools hadn't solved it, what was at stake.

Explain what you did, in plain terms. Which parts of their operation you mapped, what you built, which tools you wired together, and how you kept them in control of their data.

Focus on decisions and the process — not jargon.

Lead with the result. What changed, and what it's worth to them — hours reclaimed, costs cut, errors removed, revenue unlocked. Tie it back to the numbers in the metrics.